The ROI of your email campaigns may be fooling you

[vincebennett]

Not all emails are opened the same way. I've learned this firsthand when I've run campaigns that looked good on paper - great open rates, solid CTR - but barely moved the needle in sales. The missing element? ROI tracking and deeper attribution. If your marketing team is bragging about vanity metrics, ask tougher questions. I found a clear explanation of how to measure real ROI on email marketing here: https://flowium.com/blog/ecommerce-metrics/. You'll be shocked at how much empty you've been celebrating when you look at what actually converts.

[JoOrtega75]

I’ve been diving into different strategies to track the effectiveness of email campaigns, and it’s surprising how the numbers can sometimes be misleading if you don’t dig deeper. Open rates and click-throughs are helpful, but they don’t always tell the full story about actual ROI. Personally, I’ve had some luck using insights from https://callie-gifts.pissedconsumer.com/review.html to better understand how customers interact with emails and what drives real sales. Does anyone else tweak subject lines, timing, or personalization to see a real difference? I’d love to hear how you all measure success beyond the surface stats—it seems like small adjustments can make a big difference in engagement.