Push ads

[AlexRom12]

How will you approach push advertising in 2025? I'm interested in the full process: from selecting sources and setting frequency to testing icons, headlines, and audience segments.

[DimaSirko]

I'm approaching push ads more cautiously in 2025: a couple of years ago, I launched a campaign "on a whim" and then spent the night updating the statistics, trying to figure out why one headline worked and another flopped. I recently revisited that experience and found a review that clearly explained how to select sources and adjust frequency. After that, it became easier to build a testing logic and understand which segments are truly worth targeting first.