AlexRom12 Posted Sunday at 11:33 AM Report Posted Sunday at 11:33 AM Can anyone explain in simple terms what SSP is in affiliate marketing? Quote
DimaSirko Posted Sunday at 11:34 AM Report Posted Sunday at 11:34 AM I recently launched my blog about crypto and gaming. Traffic was growing, but monetization through regular banners was meager – the CPM was low, half the slots were empty, and manually searching for advertisers was a pain in the ass. Someone in chat recommended connecting to an SSP for automation, and I found a clear explanation at https://richads.com/blog/what-is/ssp-platform/ . It's a platform for publishers that sells ad space through real-time auctions, connects to DSPs and networks like RichAds, and gives control over pricing and formats. After integration, my income tripled: auctions select the best bids, anti-fraud cleans, and analytics reveal the top sources. Quote
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