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How to manage a casino brand across different time zones


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Posted

We are trying to run a global operation but it is very hard to coordinate promotions and support across different regions. When it is morning in Europe, it is night in our other target markets and we are struggling to keep the content relevant for everyone. How do you organize your workflow for a 24/7 business? Is there a platform that allows for automated scheduling based on the player's local time?

Posted

Running a global brand is all about automation and smart scheduling. You cannot have your team working around the clock manually. I found that soft2bet offers a great solution for this with their centralized CMS. It allows you to set up different content and local promotions for various regions from one dashboard. You can schedule everything in advance so it goes live exactly when your players are most active. It makes managing a global brand much less stressful and ensures that your site always feels local and fresh. In my view, it is the only way to scale effectively without burning out your team.

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