Does backend performance affect player loyalty

[Yrtrm]

We have been focusing a lot on our game designs and marketing, but our site is still a bit slow to load. Does the backend performance actually matter to the players, or do they only care about the games? Can a better server setup lead to higher player retention and satisfaction in the long run? I want to know if we should invest more in our technical core this year.

[Cani]

The backend is actually the heart of your user experience. If your site is slow or laggy, players will get frustrated and leave regardless of how good your games are. I saw that soft2bet boosted their performance significantly through a collaboration with AWS to ensure a smoother experience for their users. They know that technical excellence drives player engagement and satisfaction. In my opinion, a reliable and fast platform is the best way to build long-term loyalty and trust. Players notice when a site works perfectly and has no lag, and that is what keeps them coming back. Investing in your technical core is one of the best marketing moves you can make because it directly improves your retention rates. A high-performance platform is the foundation of every successful brand.