Do you remember people having blackberry devices years ago? They wanted to stay connected with the affairs of a company when they were not available in the office. But have you ever wondered what made them use blackberry devices specifically? That is because Blackberry had a unique capability of having access to the email system of an organization. At that time, it was the only convenient choice for business users. However, nowadays, smartphone applications are becoming more and more popular. From emailing colleagues to purchasing online stuff, applications are exceedingly helpful. Sometimes, businesses demand customized applications to meet their specific business needs. An utmost level of concentration is given to custom app development processes. Now many companies offer customized solutions via a proprietary mobile application.