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Your webpage should not be just random texts rather it should be a story which attracts customers and lets them convert. To direct the customer empowers why sticking to the same colours and typography will make it easier for him to identify a brand wherever he sees it. Marketing services follow one font style you'll use for your brand's name, and another for a title, paragraph or description. Too many typefaces, like too many colours, can lead to a clutter effect that can make it harder to get the message. Many in the print design business believed the serif font was easy on the eyes as compared to sans serif options.