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Hi could you please  tell me the exact meaning of ''genre conventions''in this paragraph

Both the “tradition” of a text and the communicative goals it pursues crystallise  in the notions of genre and genre conventions. As Bhatia shows, the concept of genre “extends the analysis beyond the textual product to incorporate context in a broader sense to account for not only the way text is constructed, but also for the way it is often interpreted, used and exploited in specific institutional or more narrowly professional contexts to achieve specific disciplinary goals



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