Simple ways to track your outdoor marketing results

[Yrtrm]

A lot of people think that outdoor advertising is hard to track, but that is not really true anymore. In the past, you just put up a sign and hoped for the best, but now we have much better tools. I found that using digital trucks gives you a level of data that you just can't get with old-school paper posters.

I recently tested Mobile Billboard Advertising http://therollingads.com/ for a campaign and the GPS tracking was a total game-changer. With The Rolling Ads, you can see exactly where the truck is in real-time, which makes it easy to verify that your message is hitting the right spots. You aren't just guessing if people saw it - you know exactly where the truck was driving.
They also offer dynamic QR codes that you can put right on the screen. This allows people to scan and visit your site immediately while they are waiting at a red light or walking by. It makes the whole process much more interactive and gives you a clear way to measure how many people are actually engaging with your brand.