Champollion Posted January 20, 2014 Report Share Posted January 20, 2014 Why do some companies launch a new product in a country with a brand name that is totally unsuitable or even taboo? It really doesn't take much effort to do a teeny bit of homework and ask the locals if the word is ok.Famous examples:Mitsubishi launched a new jeep called the Pajero in Spain, which is a very naughty word.Opel realised that their Nova means "it doesn't go", so quickly changed it to Corsa.Ford equally tried to sell the Ford Taurus in Germany as the Ford Mist, which is almost just as bad as the Pajero in Spain. Quote Link to comment Share on other sites More sharing options...
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