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How to Write a Cover Letter for an Event Manager Job

How to Write a Cover Letter for an Event Manager Job

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Writing a cover letter can be the hardest part of putting together a job application package for many people because they don’t know what to say.

After all, you might feel, isn’t it already there in your resume or CV?

A good way to look at a cover letter is as an opportunity. This is a great chance for you to highlight your accomplishments.

We’ll walk you through the process of writing a cover letter for an event manager job position below.

What to put in a cover letter for an event manager job position

The most important function of a cover letter is to try to get the attention of the recipient and stand out compared to other job candidates.

Unlike some other professions, experience as an event manager is something that you can easily express in terms of concrete figures, such as the size and success of events that you ran.

This puts you at an advantage in a cover letter since instead of just trying to reassure the hiring manager or whoever is reading it that you really are good at your job, you can actually give them data to back this up.

Before you get started, give some thought to the one event that you most want to highlight in your letter.

You need to keep the cover letter short, so sticking with one event is best, but if you want to mention two, just make sure that you are brief.

The cover letter should be less than a page long. If possible, it should only be around three or four paragraphs of only a few sentences each.

Once you have decided the major work-related accomplishment you want to highlight in your letter, you can get started.

Starting your cover letter for an event manager job

In part, think of a cover letter as being a kind of professional courtesy, the same as dressing appropriately for the interview. It’s a way of acknowledging business conventions.

For this reason, many elements of a cover letter are the same. You would begin a cover letter for an event manager job in the same way you would begin a cover letter for a bank job with no experience or any other job.

In other words, you would start with a professional salutation, either addressing the person by name or with a generic greeting if you don’t know their name, such as “To Whom It May Concern.”

You should state the position you are applying for and how you found out about the job.

Your introduction should not be more than two or three sentences long.

How to write the body of a cover letter for an event planner job

This is your place to shine.

As you write this part of your letter, think in terms of demonstrating how you can be an asset to the company that you want to work for.

For writing this section, you may want to go back and review the difference between experience in vs. experience with to make sure that you are using these phrases correctly. You want this part of your letter to be polished and perfect so that you make the best impression possible.

As you’re writing about one or two of your major work accomplishments, be sure to use concrete language, such as “I ran a four-day conference that brought in 1000 attendees from 35 countries and generated more than $1 million in revenue.”

If you have gaps in your resume, this is also a good place to explain them.

Be sure to mention your education in this paragraph as well.

If your paragraphs are running for more than three or four sentences, consider breaking them up into more paragraphs of just a couple of sentences each for easier reading. You don’t want the recipient to be confronted with a block of text here.

How to write the conclusion of your cover letter for an event manager job

In the conclusion, you need to reiterate your enthusiasm for the job, thanking the reader for their time and making a reference to an interview.

A common way to say this is something like “I look forward to hearing from you and discussing the position further,” but if you want to mix it up a little bit, you can consider other ways to say “I am looking forward to the interview.”

Like your opening salutation, your conclusion should also be professional. You should use a phrase like “Best regards” or “Sincerely” and then your first and last name.

Try to leave enough time to let the letter sit for a little while so you can take a break before reading it over to make sure it flows smoothly and doesn’t have any errors.

Ideally, this will be overnight, but you can also wait just a few hours if you are pressed for time. This will still give you some of the distance that you need to catch errors more easily.

You can also run a grammar and spell check or ask someone else to read over it for you.

Example 1 of a cover letter for an event manager job

Dear Hiring Manager:

I am applying for the job of event manager that I saw posted on LinkedIn. I have been managing events for more than a decade, and I think I would be a great fit at your company.

I have a bachelor’s degree in Hospitality Management and have been involved in various capacities in event management since I was in high school. For the past five years, I have worked independently. Last year, I helped drive attendance at the Conference of Southwestern Herpetologists above 1000 for the first time in the organization’s history and brought in experts from 15 different countries for a three-day event that boosted membership by 50%.

I am passionate about event management, and I can bring that enthusiasm to your company. I would love to meet with you at your earliest convenience to discuss the role further.


Sarah Ayad

Example 2 of a cover letter for an event manager job

Dear Ms. Harris:
Your former colleague Julia Best recommended that I apply for the event manager job with your company. I have known Julia in a professional capacity for about 10 years, and we have worked together on a number of projects. I have 15 years of experience in the field of event management, which I moved into after working in public relations, and I think my skills would be a great fit at your company.
I studied public relations in college and spend five years in that sector before moving over to event management, and since then, I have run film festivals, literary festivals and professional conferences. During the pandemic, I made the pivot to running virtual events as well, and I was in charge of the first ever hybrid event for the Greenville Film Festival. This also turned out to have the highest attendance and revenue in the festival’s history.

I would love the opportunity to discuss my background further and how I feel I can be an asset to your company. I hope we can arrange an interview soon.

Best regards,
Robin Lowe