“Thank you for your continued support” is a formal phrase used in business communication.
The phrase serves the dual purpose of thanking an individual for previous help and also implying that future assistance is welcomed or expected.
What is the meaning of “Thank you for your continued support”?
“Thank you for your continued support” is a phrase frequently used by non-profits and other organizations that accept donations in official communication with donors. The phrase both thanks the donor for their previous support as well as implying that the donor is likely to give future donations.
Less frequently, the phrase can be used in formal business communications as a way to show appreciation to coworkers for their ongoing contributions to a project or program.
When should you look for an alternative
“Thank you for your continued support” can come off as stilted and overly formal. The phrasing can seem cold, mechanical, and impersonal.
When communicating with donors, supporters, or coworkers you may wish to choose a phrase that is warmer and more personable.
Even in formal business communication it is appropriate to include some less formal phrasing to avoid sounding too stodgy.
Many phrases, including “thank you for your continued support”, are now overused to the point that they sound canned and inauthentic. When expressing gratitude it is important to sound sincere.
Consider using these alternatives
“I appreciate everything you do to continue to support our efforts.”
Pros: This phrase has a warm and genuine tone. When addressing donors and supporters this phrase makes the gratitude feel more personal and authentic.
Cons: This phrase is much less formal and may not be appropriate for all business communication.
”Your continued support makes our work possible.”
Pros: This phrase calls attention to why the donor’s support is important and provides a call to action for the person addressed.
Cons: This phrase does not explicitly thank the supporter. It is also less formal.
”We are grateful for your continued support.”
Pros: This phrase personalizes the gratitude by directly connecting the writer to the individual they are addressing. This can help to create a direct bond between the two and may help to foster an ongoing relationship.
Cons: This phrase may not be appropriate for more general communication sent to supporters.
”Thank you for all of your help.”
Pros: This phrase is informal and friendly. The gratitude reads as genuine and the supporter is likely to feel addressed on a personal level.
Cons: It does not imply an ongoing relationship of support between the writer and the individual addressed.
”Thank you in advance for your support.”
Pros: This phrase indicates an ongoing relationship of support between writer and the individual addressed. It is also more formal than some other alternatives without sounding stilted or stiff.
Cons: This phrase does not indicate gratitude for any past support that has been provided and may come off as dismissive of that.
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