“Thank you for your continued support”: Meaning & Usage

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“Thank you for your continued support” is a formal phrase used in business communication.

The phrase serves the dual purpose of thanking an individual for previous help and also implying that future assistance is welcomed or expected.

 

What is the meaning of “Thank you for your continued support”?

“Thank you for your continued support” is a phrase frequently used by non-profits and other organizations that accept donations in official communication with donors. The phrase both thanks the donor for their previous support as well as implying that the donor is likely to give future donations.

Less frequently, the phrase can be used in formal business communications as a way to show appreciation to coworkers for their ongoing contributions to a project or program.

 

When should you look for an alternative to “Thank you for your continued support”

“Thank you for your continued support” can come off as stilted and overly formal. The phrasing can seem cold, mechanical, and impersonal.

When communicating with donors, supporters, or coworkers you may wish to choose a phrase that is warmer and more personable.

Even in formal business communication it is appropriate to include some less formal phrasing to avoid sounding too stodgy.

Many phrases, including “thank you for your continued support”, are now overused to the point that they sound canned and inauthentic. When expressing gratitude it is important to sound sincere.

 

Thank you for your continued support alternatives

 

“I appreciate everything you do to continue to support our efforts.”

Pros: This phrase has a warm and genuine tone. When addressing donors and supporters this phrase makes the gratitude feel more personal and authentic.

Cons: This phrase is much less formal and may not be appropriate for all business communication.

Example: How to use “I appreciate everything you do to continue to support our efforts in an Email

 

”Your continued support makes our work possible.”

Pros: This phrase calls attention to why the donor’s support is important and provides a call to action for the person addressed.

Cons: This phrase does not explicitly thank the supporter. It is also less formal.

Example: How to Use “Your continued support makes our work possible” in an Email

 

”We are grateful for your continued support.”

Pros: This phrase personalizes the gratitude by directly connecting the writer to the individual they are addressing. This can help to create a direct bond between the two and may help to foster an ongoing relationship.

Cons: This phrase may not be appropriate for more general communication sent to supporters.

Example: How to use “We are grateful for your continued support” in business correspondence

 

”Thank you for all of your help.”

Pros: This phrase is informal and friendly. The gratitude reads as genuine and the supporter is likely to feel addressed on a personal level.

Cons: It does not imply an ongoing relationship of support between the writer and the individual addressed.

Example: How to use “Thank you for all of your help” professionally

 

”Thank you in advance for your support.”

Pros: This phrase indicates an ongoing relationship of support between writer and the individual addressed. It is also more formal than some other alternatives without sounding stilted or stiff.

Cons: This phrase does not indicate gratitude for any past support that has been provided and may come off as dismissive of that.

Example: How to use “Thank you in advance for your support” professionally

 

 

“Thank you for your continuous support and encouragement.”

 

This statement directly implies that the help is ongoing. It also suggests that the sender gladly welcomes future help.

 

Apart from donation contexts, you can also use this one to thank a doctor, therapist, or nurse who helped you get through hard times.

 

Related reading: Thank You Notes for Physical Therapist – Full Samples and Tips

 

Example:

 

“Thank you for your support.”

If you want to remove the “continued” implication of your thank-you message, you can simply say “Thank you for your support.”

By doing this, you simply are expressing genuine thanks toward a person or organization without asking for anything in return.

If you’re emailing a close friend who has helped you with something, be sure to offer some form of assistance in return.

Example:

 

“Thank you for your usual support.”

When emailing or messaging regular donors for projects and events, “Thank you for your usual support” works well too.

This message uses plain and simple language, which works well in all contexts. This also means that any type of audience won’t misunderstand what you mean.

Example:

 

“Thank you for your support and cooperation.”

When someone or some people have given you both financial and physical support, this message is fitting.

Feel free to use this when mass messaging people who have supported an activity or event you recently organized and made possible.

Example:

 

“Thank you for your continuous support to our company.”

If you want to emphasize that the support you received goes to your company, this message should be a great choice.

Using the adjective “continuous” instead of “continued” makes the message more connected to the present. This may also imply that you are expecting future help to come.

You can use this message when thanking a particular person who has chosen your company to be a regular beneficiary of any form of donation.

Example:

 

“Thank you for your continued business.”

If you need something more professional and less warm, “Thank you for your continued business” could be a nice choice.

This works when messaging customers who you are happy to do business with, whatever form it is. Feel free to also use this one for a particular person rather than an organization.

Example:

 

“Thank you for your usual assistance.”

Another message you could use when thanking someone who offers constant support is “Thank you for your usual assistance.”

This message offers a kiss-and-kick connotation because of the simplicity of the word “usual” and the politeness of “assistance.”

Hence, this is something you can use when someone is neither too close nor too distant to you relationship-wise.

Example:

 

“Thank you for your unending support.”

Another simple yet warm message you could use to thank your regular sponsors is “Thank you for your unending support.”

The use of the adjective “unending” here implies that you welcome future assistance from your message receiver.

Don’t forget to include a goodwill message toward your receiver somewhere in the email. Also, you don’t really need to make your message long and cheesy.

A short, sincere one would do, such as the following:

Example:

 

“Thank you for your cooperation and support as always.”

This message works with regular donors and supporters too. Adding the adverb phrase “as always” at the end particularly makes the message warm.

Feel free to use this one with mass messages dedicated to people after a successful project or event for a cause that happens regularly.

Example:

 

“We greatly appreciate and look forward to your support.”

When someone reaches out to you directly to offer help or assistance for an upcoming event, this message is on point.

When you say you “look forward to something,” it means that you anticipate something that would happen in the future.

Two common ways of using this are “looking forward to your reply” and “looking forward to seeing you” which can be used in business emails.

Example:

 

“Thank you for your support throughout the years.”

If you have supporters or donors who have been with you for multiple years, this message is nothing less than suitable.

You may also use this as a goodbye message if and when your regular sponsor for many years decides to stop giving donations.

Example:

 

“Thank you for your ongoing support.”

“Thank you for your ongoing support” works as a direct alternative to “Thank you for your continued support.”

This one has a neutral connotation and is also great for group messaging. Feel free to use this message after a successful project or event.

The use of “ongoing” here also implies that you welcome future help from your message receivers.

Example:

 

“Thank you for your continued trust and support.”

Last but not least, “Thank you for your continued trust and support” shows both warmth and civility.

This one works well with people or organizations that provide monthly or quarterly financial aid. 

Also, don’t forget to remind your message receiver of the role they play in making your cause possible.

Example:

 

Alternatives for “Thank you for your continued support” that should NOT be used

Some expressions may look or sound right to us but are actually not. They may seem harmless at the outset, yet they have some grammatical issues.

Listed below are messages that we should avoid or at least read twice before hitting send.

 

“Thank you for continued support.”

“Thank you for continued support” lacks a determiner and should be avoided. The best determiner to use is “your” if you want to sound warm.

Alternatively, you can also use “the” instead of “your,” but this would shift the tone of your message to something stiff and distant.

Correct: Thank you for your continued support.

Optional: Thank you for the continued support.

Incorrect: Thank you for continued support.

 

“Thank you for support.”

Another harmless-looking expression is “Thank you for support,” which also lacks a determiner before the word “support.”

Avoid using this one and make sure to add “your” or “the” after the preposition “for” to make your message grammatically complete.

Correct: Thank you for your support.

Optional: Thank you for the support.

Incorrect: Thank you for support.

 

“Thank you continued support.”

“Thank you continued support” is worse than the two previous expressions because a preposition and a determiner are supposed to be used here.

While online search engines can easily understand what you mean, your communicative reputation will be at stake if you use this one incorrectly.

Make sure to add the preposition “for” and the determiner “your” or “the” to correct the message.

Correct: Thank you for your continued support.

Optional: Thank you for the continued support.

Incorrect: Thank you continued support.

 

“Thank you for continued help.”

Similarly, “Thank you for continued help” is also missing a determiner before “help.” Using “your” is the best move here, but “the” would also be an option.

The plain language used in this expression can also help you convey your message across world borders.

Correct: Thank you for your continued help.

Optional: Thank you for the continued help.

Incorrect: Thank you for continued help.

 

“Thank you for continue patronizing.”

“Thank you for continue patronizing” is heavily problematic and should never be used. Here, “continue” should be an adjective, while “patronizing” should be a noun.

“Continued” should be used instead of “continue,” while “patronage” should replace “patronizing.”

The determiner “your” should also be inserted after the preposition “for” to make the statement grammatically correct.

Correct: Thank you for your continued patronage.

Incorrect: Thank you for continue patronizing.

 

Frequently Asked Questions on “Thank You for Your Continued Support”

 

What is the meaning of “Thank you for your continued patronage?”

“Continued patronage” means “continued support,” which means this one is a message of thanks from beneficiaries to sponsors. Charity administrators and event organizers likely use this message to thank the people who make their good cause possible.

 

Is it “continuous support” or “continued support”?

While both “continuous support” and “continued support” are grammatically correct phrases, “continued support” is the more conventional choice. This could be because “continued” suggests a more polite or less assertive connotation than “continuous.”