“Thank you for your continued support” is a formal phrase used in business communication.
The phrase serves the dual purpose of thanking an individual for previous help and also implying that future assistance is welcomed or expected.
What is the meaning of “Thank you for your continued support”?
“Thank you for your continued support” is a phrase frequently used by non-profits and other organizations that accept donations in official communication with donors. The phrase both thanks the donor for their previous support as well as implying that the donor is likely to give future donations.
Less frequently, the phrase can be used in formal business communications as a way to show appreciation to coworkers for their ongoing contributions to a project or program.
When should you look for an alternative to “Thank you for your continued support”
“Thank you for your continued support” can come off as stilted and overly formal. The phrasing can seem cold, mechanical, and impersonal.
When communicating with donors, supporters, or coworkers you may wish to choose a phrase that is warmer and more personable.
Even in formal business communication it is appropriate to include some less formal phrasing to avoid sounding too stodgy.
Many phrases, including “thank you for your continued support”, are now overused to the point that they sound canned and inauthentic. When expressing gratitude it is important to sound sincere.
Thank you for your continued support alternatives
“I appreciate everything you do to continue to support our efforts.”
Pros: This phrase has a warm and genuine tone. When addressing donors and supporters this phrase makes the gratitude feel more personal and authentic.
Cons: This phrase is much less formal and may not be appropriate for all business communication.
Example: How to use “I appreciate everything you do to continue to support our efforts in an Email
Dear Karl,
Thank you for your generous quarterly gift. I appreciate everything you are doing to continue to support our efforts. Through your help, you are a hero for children with special needs, making their lives more bearable than ever.
With your regular quarterly donation, you are protecting the rights and improving the well-being of our lovely, special children to live harmonious lives.
Kind Regards,
Naomi M.
”Your continued support makes our work possible.”
Pros: This phrase calls attention to why the donor’s support is important and provides a call to action for the person addressed.
Cons: This phrase does not explicitly thank the supporter. It is also less formal.
Example: How to Use “Your continued support makes our work possible” in an Email
Dear ABC, Inc.,
I am reaching out to you to thank you for your generous donation. Your continued support makes our work possible. Recently, we just completed a forest clean-up project, and that would have a great impact on the environment.
The project wouldn’t have been made possible without your help. Our whole organization cannot thank you enough.
Warmest Regards,
DFGH Foundation
”We are grateful for your continued support.”
Pros: This phrase personalizes the gratitude by directly connecting the writer to the individual they are addressing. This can help to create a direct bond between the two and may help to foster an ongoing relationship.
Cons: This phrase may not be appropriate for more general communication sent to supporters.
Example: How to use “We are grateful for your continued support” in business correspondence
Take care,
WBC Foundation
”Thank you for all of your help.”
Pros: This phrase is informal and friendly. The gratitude reads as genuine and the supporter is likely to feel addressed on a personal level.
Cons: It does not imply an ongoing relationship of support between the writer and the individual addressed.
Example: How to use “Thank you for all of your help” professionally
Dear All,
Thank you for all of your help. The fundraising event wouldn’t have been made possible without your physical and financial support. We are so delighted that people like you choose to spend time and resources on a good cause.
I can’t thank you enough.
Sincerely,
Josie
”Thank you in advance for your support.”
Pros: This phrase indicates an ongoing relationship of support between writer and the individual addressed. It is also more formal than some other alternatives without sounding stilted or stiff.
Cons: This phrase does not indicate gratitude for any past support that has been provided and may come off as dismissive of that.
Example: How to use “Thank you in advance for your support” professionally
Dear Fely,
I am reaching out to let you know that I am organizing a small project for a cause. This is dedicated to cancer survivors. As you are one of the bravest cancer survivors I know, I humbly ask whether you could share a few words with our participants sometime next month. I could share more details about this project if you have some free time this week or next.
Thank you in advance for your support.
Sincerely yours,
Eula
“Thank you for your continuous support and encouragement.”
This statement directly implies that the help is ongoing. It also suggests that the sender gladly welcomes future help.
Apart from donation contexts, you can also use this one to thank a doctor, therapist, or nurse who helped you get through hard times.
Related reading: Thank You Notes for Physical Therapist – Full Samples and Tips
Example:
Dear Dr. Simpson,
Thank you for your continuous support and encouragement. Your efforts in motivating me to get through life are a big part of my smooth recovery. I will never forget your kindness in this lifetime.
Please continue saving more lives.
Yours sincerely,
Kevin
“Thank you for your support.”
If you want to remove the “continued” implication of your thank-you message, you can simply say “Thank you for your support.”
By doing this, you simply are expressing genuine thanks toward a person or organization without asking for anything in return.
If you’re emailing a close friend who has helped you with something, be sure to offer some form of assistance in return.
Example:
Dear Maya,
Thank you for your support. You have always been there for me through good and bad times. You know you can always count on me when you need to. I’m a call or text away.
Take care,
Juliet
“Thank you for your usual support.”
When emailing or messaging regular donors for projects and events, “Thank you for your usual support” works well too.
This message uses plain and simple language, which works well in all contexts. This also means that any type of audience won’t misunderstand what you mean.
Example:
Dear Hayden,
Thank you for your usual support. Your continuous monthly donation helps in making our center more welcoming to everyone who needs it. You are truly our hero. We are grateful for your existence.
Warm regards,
Sue
“Thank you for your support and cooperation.”
When someone or some people have given you both financial and physical support, this message is fitting.
Feel free to use this when mass messaging people who have supported an activity or event you recently organized and made possible.
Example:
Thank you for your support and cooperation. Your efforts in the last fundraising event are much appreciated. Without everyone’s camaraderie, our good cause wouldn’t have been made possible. Now, we are ready to take on another year’s journey dedicated to the welfare of the less fortunate.
Warmest thanks,
ULS Foundation
“Thank you for your continuous support to our company.”
If you want to emphasize that the support you received goes to your company, this message should be a great choice.
Using the adjective “continuous” instead of “continued” makes the message more connected to the present. This may also imply that you are expecting future help to come.
You can use this message when thanking a particular person who has chosen your company to be a regular beneficiary of any form of donation.
Example:
Dear Mr. Bradford,
Thank you for your continuous support to our company. We are forever grateful that you have chosen us as your regular beneficiary. Battling climate change is quite a punch to the moon, but you are making our cause more achievable.
Thank you for your undying efforts.
Sincerely yours,
GreenJustice
“Thank you for your continued business.”
If you need something more professional and less warm, “Thank you for your continued business” could be a nice choice.
This works when messaging customers who you are happy to do business with, whatever form it is. Feel free to also use this one for a particular person rather than an organization.
Example:
Dear Samson, Inc.,
Thank you for your continued business. We sincerely value the trust and confidence you are giving to us because they make our organization’s mission possible. It is our pleasure to work with you always.
Best regards,
Lilac, L.P.
“Thank you for your usual assistance.”
Another message you could use when thanking someone who offers constant support is “Thank you for your usual assistance.”
This message offers a kiss-and-kick connotation because of the simplicity of the word “usual” and the politeness of “assistance.”
Hence, this is something you can use when someone is neither too close nor too distant to you relationship-wise.
Example:
Dear Jen,
Thank you for your usual assistance. You are always there when we need a helping hand. Without you doing everything from the back end, our events wouldn’t have been made possible. Rest assured you can always count on me whenever you need help too.
Sincerely,
Flora
“Thank you for your unending support.”
Another simple yet warm message you could use to thank your regular sponsors is “Thank you for your unending support.”
The use of the adjective “unending” here implies that you welcome future assistance from your message receiver.
Don’t forget to include a goodwill message toward your receiver somewhere in the email. Also, you don’t really need to make your message long and cheesy.
A short, sincere one would do, such as the following:
Example:
Dear Mary,
Thank you for your unending support. Because of your regular donation, battling cancer becomes more bearable. People like you who share their blessings are also blessed with abundance in life.
Thank you, once again.
Dahlia
“Thank you for your cooperation and support as always.”
This message works with regular donors and supporters too. Adding the adverb phrase “as always” at the end particularly makes the message warm.
Feel free to use this one with mass messages dedicated to people after a successful project or event for a cause that happens regularly.
Example:
Dear Everyone,
Thank you for your cooperation and support as always. Everything you’ve done to make our cause happen is very much appreciated. You truly are a blessing to the lives of the less fortunate.
Yours truly,
Martha
“We greatly appreciate and look forward to your support.”
When someone reaches out to you directly to offer help or assistance for an upcoming event, this message is on point.
When you say you “look forward to something,” it means that you anticipate something that would happen in the future.
Two common ways of using this are “looking forward to your reply” and “looking forward to seeing you” which can be used in business emails.
Example:
Dear Mrs. Palmer,
Thank you for your email. We greatly appreciate and look forward to your support. Because of people like you who offer regular help, we are able to manage to help those in need. You truly are a blessing.
Yours sincerely,
Paula
“Thank you for your support throughout the years.”
If you have supporters or donors who have been with you for multiple years, this message is nothing less than suitable.
You may also use this as a goodbye message if and when your regular sponsor for many years decides to stop giving donations.
Example:
Dear Sarah,
Thank you for your support throughout the years. Our whole organization sincerely appreciates everything you’ve done and given to make our mission possible. We will forever cherish your kindness.
With utmost sincerity,
BLISS Foundation
“Thank you for your ongoing support.”
“Thank you for your ongoing support” works as a direct alternative to “Thank you for your continued support.”
This one has a neutral connotation and is also great for group messaging. Feel free to use this message after a successful project or event.
The use of “ongoing” here also implies that you welcome future help from your message receivers.
Example:
Dear MCLA Students,
Thank you for your ongoing support. Our biggest clean and green project this year has been made possible because of your efforts. You truly are a blessing to the environment.
Let’s continue making the earth more livable.
Warmest thanks,
Hues of the Earth
“Thank you for your continued trust and support.”
Last but not least, “Thank you for your continued trust and support” shows both warmth and civility.
This one works well with people or organizations that provide monthly or quarterly financial aid.
Also, don’t forget to remind your message receiver of the role they play in making your cause possible.
Example:
Dear Hugo,
Thank you for your continued trust and support. You are the reason why we thrive. Your monthly donation keeps our organization going, through good and bad times.
You truly are a blessing.
Sincerely yours,
Cassandra
Alternatives for “Thank you for your continued support” that should NOT be used
Some expressions may look or sound right to us but are actually not. They may seem harmless at the outset, yet they have some grammatical issues.
Listed below are messages that we should avoid or at least read twice before hitting send.
“Thank you for continued support.”
“Thank you for continued support” lacks a determiner and should be avoided. The best determiner to use is “your” if you want to sound warm.
Alternatively, you can also use “the” instead of “your,” but this would shift the tone of your message to something stiff and distant.
Correct: Thank you for your continued support.
Optional: Thank you for the continued support.
Incorrect: Thank you for continued support.
“Thank you for support.”
Another harmless-looking expression is “Thank you for support,” which also lacks a determiner before the word “support.”
Avoid using this one and make sure to add “your” or “the” after the preposition “for” to make your message grammatically complete.
Correct: Thank you for your support.
Optional: Thank you for the support.
Incorrect: Thank you for support.
“Thank you continued support.”
“Thank you continued support” is worse than the two previous expressions because a preposition and a determiner are supposed to be used here.
While online search engines can easily understand what you mean, your communicative reputation will be at stake if you use this one incorrectly.
Make sure to add the preposition “for” and the determiner “your” or “the” to correct the message.
Correct: Thank you for your continued support.
Optional: Thank you for the continued support.
Incorrect: Thank you continued support.
“Thank you for continued help.”
Similarly, “Thank you for continued help” is also missing a determiner before “help.” Using “your” is the best move here, but “the” would also be an option.
The plain language used in this expression can also help you convey your message across world borders.
Correct: Thank you for your continued help.
Optional: Thank you for the continued help.
Incorrect: Thank you for continued help.
“Thank you for continue patronizing.”
“Thank you for continue patronizing” is heavily problematic and should never be used. Here, “continue” should be an adjective, while “patronizing” should be a noun.
“Continued” should be used instead of “continue,” while “patronage” should replace “patronizing.”
The determiner “your” should also be inserted after the preposition “for” to make the statement grammatically correct.
Correct: Thank you for your continued patronage.
Incorrect: Thank you for continue patronizing.
Frequently Asked Questions on “Thank You for Your Continued Support”
What is the meaning of “Thank you for your continued patronage?”
“Continued patronage” means “continued support,” which means this one is a message of thanks from beneficiaries to sponsors. Charity administrators and event organizers likely use this message to thank the people who make their good cause possible.
Is it “continuous support” or “continued support”?
While both “continuous support” and “continued support” are grammatically correct phrases, “continued support” is the more conventional choice. This could be because “continued” suggests a more polite or less assertive connotation than “continuous.”
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